Sunday, 19 June 2016

Tips for Job Interviews


Nestle had uploaded numerous videos to show the tips for job interviews for people who are looking for the job by Nestle worker.

By watching the video, people do understand how to do well during the interview session especially for the fresh-graduates. Nestle’s workers also do update and share their advice for the interview session through social media, this will caused people are more interested in joining their company. This is one of the strategic to attract fresh graduates who are interesting working in business environment to join their company which also can help decrease unemployment rate among teenagers. For those who are interested work for Nestle, they can search for jobs in Nestle websites by doing some homework before waiting for the interview session.

MILO Malaysia Breakfast Day



           Nestle was collaborate with NNM to organize an event named as “Milo Breakfast Day” where people can join a lot of activities through the event such as consultations with nutritionists, Zumba, educational games and others.

            From the media, we can see that Nestle had getting a buzzing crowd year by year from 22,000 to approximately 50,000 participants in 2016. This a a great choice for Nestle to promote their products especially Milo because more Malaysians are skipping their breakfast especially children. Nestle also took the chance to sell their products by having a cooking demonstrating quick breakfast recipes that suitable for busy families. This also can help enhance the relationship between family members. 


Monday, 13 June 2016

The Nestlé Healthy Kids Global Programme





        Getting active and acquiring healthy eating habits can help children achieve and maintain a healthy body weight. Nestle are working hard to do all they can to promote healthier lifestyles and diets for kids through the Healthy Kids programme with multi-partnership approaches.
            Through the video, people may know about the programme easily rather than read articles and news in social media. The expert teams who develop the educational materials can join Nestle for the programme if they are interested since Nestle Healthy Kids Global Programme aims to improve nutrition and health knowledge and promote physical activity among school-age children around the world. 

Nestlé and IFDC partner to support farmers in Nigeria

Around 1000 farmers in northern Nigeria will be trained on good agricultural practices and entrepreneurial skills in the two-year pilot project. The training programme will be run until 2018, with an aim to enlarge and extend it for an additional five years.
In the programme, Nestle able to build their good corporate image to the public due to it can help smallholder farmers to develop farming as a business and improve the quality and yields of millet and sorghum. Besides, it also can help Nestle to produce the ingredients o match with the products according to the preferred taste of the local population which would help them boost the business in the certain country. 

Tuesday, 7 June 2016

Nestlé Partners with Alibaba Group on Consumer Campaign to Celebrate 150th Anniversary


       Nestle is sharing its passion for nutrition with millions of Chinese consumers in a unique e-commerce event that highlights the Swiss roots of the company. As part of the celebrations to mark the company’s 150th anniversary, Nestle is offering its entire range of locally produced products as well as oversea to consumers via Alibaba Groups e-commerce platform in “Superbrand Day” promotion.
            Through this campaign, Nestle able to create an opportunity for everyone in China to share their passion for nutrition, health and wellness. It’s also a great opportunity for Nestle to start their journey for the next 150 years in China due to the consumers in China are adapting to technology faster than almost anywhere else in the word. 

Working to Make Breakfast Better Everyday | Nestlé Breakfast Cerelas | Nestlé PH



The video above showed that in every KoKo Krunch petal, Honey Stars, Milo ball and every Cookie Crisp cookie, there are high in fibre with important vitamins and minerals. Nestle had made whole grain for their No.1 ingredient.

Through the video, people may know that the ingredients that used by Nestle for these four products. So, for the consumer who want to eat well and working to make breakfast better everyday, these product would be the first choices for them. This also can help prevent them to skip the meal if they are rushing on time as these products are counts as nutritious breakfast which consists of fibre, vitamins, iron and calcium.

Monday, 30 May 2016

ROCKS (Reaching Out to Communities and Kids) Employee Volunteer programme hosted a Kuih Raya Workshop


In conjunction with Mother's Day, ROCKS employee volunteer programme recently hosted a Kuih Raya workshop for a group of underprivileged single mothers at Nestle MAGGI Masak-Masak Kitchen that conducted by Nyonya Chef, Florence Tan. 




Through this workshop, participants able to learn how to make cookies through Nestle NESTUM to earn extra income for the upcoming Raya celebrations. This provide the platform for Nestle to promote their products to a broader group that may have a little or no knowledge of the products and services.  Besides, the knowledgeable and friendly spokesperson can contribute to creating satisfied customers and also can provide the unique selling experience that an organization is often seeking. 



Last chance to enjoy buy one, get one free Nestle® DRUMSTICK® Caffè de Caramel!


Nestle came out with the new drumstick which named as Caffe de Caramel. They are having some promotion in order to promote the drumstick by having Buy 1 Free 1 promotion in certain outlet for each day. 

As we know, this is one of the most popularly used pricing technique in the world which involve customers paying full price for one item and getting another free by promoting the new launched product. Although sales promotion might be costly, but this would help Nestle in attracting new customers and building product awareness, whereas the overall effect may be help to increase sales. 


Tuesday, 24 May 2016

Nestle relaunches Maggi vegetable atta noodles and oats variants



Nestle looking to claw back its market share in instant noodles segment by relaunched vegetable atta noodles and oats variants of Maggi. They used video marketing as one of the marketing skill to promote the instant noodles.





This were very effective as they showed excellent contents in advertisement by keeping the video short. They also used some celebrities to attract every consumer. Nestle also take advantage of video’s branding opportunities by display the logo in the end of the video. Through this, it can strengthen Nestle leadership position in instant noodle market and building back their market share. 


New MILKMAID TVC 2016 #CreateSweetStories




The video above showed that how a mom and son make a yummy ice-cream at home with MILKMAID. 



By using video marketing, consumers can get large amount of information’s with a simple 2-3 second video in the shot. YouTube has more than 4 billion vies per day and it’s the second-largest search engine after Google. Most of the business use video marketing as a tactic to improve consumer engagement thru share and broadcast in social media. Other than that, people will more enjoy in watching a video rather than referring to book recipe. Once they watched the video, those who are interested will go visit MILKMAID website as shown in above and search for the recipe. 

Thursday, 19 May 2016

NESTLÉ Invest 80 Million Euros in the Netherlands


Nestle is investing over 80 million CHF to expand its infant nutrition factory at Nunspeet, Netherlands. Nunspeet has been the home of the Nestle infant nutrition factory since 1895. The fully expanded site will be operational in 2017.

Through this news, we know that factory in Nunspeet will be expanded with an innovative technical installation for the production of Infant Specialities. The nutrition range has been developed for babies with protein allergies which help future mother take care their baby easily due to the food allergies in babies has reached 10% in some regions. More employment will be create which provide a job opportunity to people who are interested working in Nestle. 

Wednesday, 18 May 2016

Nestlé delivers year-on-year growth for FY2015 despite tough environment



There are strong investments in marketing and promotional activities such as create campaigns and new launched products which help Nestle continued to deliver growth for its financial year ended 31 December 2015 amidst a challenging economic climate.


Through the press release, it is a great way to let consumers and investors know that Nestle are pleased to have begun the financial year by maintaining their growth momentum. Besides, they also mentioned that they are well-prepared to accept all the challenges that might face in 2016 and continually invest into their future. Through it, this might attract more investors to come in which might help them for their financial part. 

Saturday, 14 May 2016

Nestlé Malaysia Named Top 3 Most Attractive Employers in Malaysia!


Nestlé Malaysia was recently voted one of top three most attractive employers at the Randstad Award 2016. The Company was awarded with an attractiveness score of 64.35%.


This would help Nestle to attract more employees especially for college graduates to join their company. As Nestle continue to grow, it is better that gain the awards for being such a great workplace. Most of the employees want to be enjoy in their jobs, as well as get as much as coverage from company. They would also do some survey regarding on the company before they start apply job in the future. 


Nestle Quality Management System

                                             




Nestle are always concerned regarding on the quality assurance and safety of products by using Nestle Quality Management System. Quality is built in during the product development according to the requirements of consumers and followed by food safety and regulatory requirements by apply internationally recognized Good Manufacturing Practices (GMP) and HACCP (Hazard Analysis and Critical Control Point). 

I think that this would be very effective by helping them built trust among the consumers, compete with global competitors and gain a zero-defect in their company. They are using multi-colour and images for their pins posts to attract readers view. Colour is powerful and was definitely grabbing world wide attention. It can help in changing our mood and state of mind while reading the post.