Nestle was collaborate with NNM to organize an event named as “Milo
Breakfast Day” where people can join a lot of activities through the event such
as consultations with nutritionists, Zumba, educational games and others.
From the media, we
can see that Nestle had getting a buzzing crowd year by year from 22,000 to approximately 50,000 participants in 2016. This a a great choice for Nestle to
promote their products especially Milo because more Malaysians are skipping
their breakfast especially children. Nestle also took the chance to sell their
products by having a cooking demonstrating quick breakfast recipes that
suitable for busy families. This also can help enhance the relationship between
family members.
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