Nestle
looking to claw back its market share in instant noodles segment by relaunched
vegetable atta noodles and oats variants of Maggi. They used video marketing as
one of the marketing skill to promote the instant noodles.
This
were very effective as they showed excellent contents in advertisement by
keeping the video short. They also used some celebrities to attract every
consumer. Nestle also take advantage of video’s branding opportunities by
display the logo in the end of the video. Through this, it can strengthen Nestle
leadership position in instant noodle market and building back their market
share.
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