Nestlé Partners with Alibaba Group on Consumer Campaign to Celebrate 150th Anniversary

       Nestle is sharing its passion for nutrition with millions of Chinese consumers in a unique e-commerce event that highlights the Swiss roots of the company. As part of the celebrations to mark the company’s 150^th anniversary, Nestle is offering its entire range of locally produced products as well as oversea to consumers via Alibaba Groups e-commerce platform in “Superbrand Day” promotion.

            Through this campaign, Nestle able to create an opportunity for everyone in China to share their passion for nutrition, health and wellness. It’s also a great opportunity for Nestle to start their journey for the next 150 years in China due to the consumers in China are adapting to technology faster than almost anywhere else in the word.