Nestle came out with the new drumstick which named as Caffe de Caramel. They are having some promotion in order to promote the drumstick by having Buy 1 Free 1 promotion in certain outlet for each day.
As we know, this is one of the most popularly used pricing technique in the world which involve customers paying full price for one item and getting another free by promoting the new launched product. Although sales promotion might be costly, but this would help Nestle in attracting new customers and building product awareness, whereas the overall effect may be help to increase sales.
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