ROCKS (Reaching Out to Communities and Kids) Employee Volunteer programme hosted a Kuih Raya Workshop

In conjunction with Mother's Day, ROCKS employee volunteer programme recently hosted a Kuih Raya workshop for a group of underprivileged single mothers at Nestle MAGGI Masak-Masak Kitchen that conducted by Nyonya Chef, Florence Tan. 

Through this workshop, participants able to learn how to make cookies through Nestle NESTUM to earn extra income for the upcoming Raya celebrations. This provide the platform for Nestle to promote their products to a broader group that may have a little or no knowledge of the products and services.  Besides, the knowledgeable and friendly spokesperson can contribute to creating satisfied customers and also can provide the unique selling experience that an organization is often seeking. 

Last chance to enjoy buy one, get one free Nestle® DRUMSTICK® Caffè de Caramel!

Nestle came out with the new drumstick which named as Caffe de Caramel. They are having some promotion in order to promote the drumstick by having Buy 1 Free 1 promotion in certain outlet for each day. 

As we know, this is one of the most popularly used pricing technique in the world which involve customers paying full price for one item and getting another free by promoting the new launched product. Although sales promotion might be costly, but this would help Nestle in attracting new customers and building product awareness, whereas the overall effect may be help to increase sales. 

Nestle relaunches Maggi vegetable atta noodles and oats variants

Nestle looking to claw back its market share in instant noodles segment by relaunched vegetable atta noodles and oats variants of Maggi. They used video marketing as one of the marketing skill to promote the instant noodles.

This were very effective as they showed excellent contents in advertisement by keeping the video short. They also used some celebrities to attract every consumer. Nestle also take advantage of video’s branding opportunities by display the logo in the end of the video. Through this, it can strengthen Nestle leadership position in instant noodle market and building back their market share. 

New MILKMAID TVC 2016 #CreateSweetStories

The video above showed that how a mom and son make a yummy ice-cream at home with MILKMAID. 

By using video marketing, consumers can get large amount of information’s with a simple 2-3 second video in the shot. YouTube has more than 4 billion vies per day and it’s the second-largest search engine after Google. Most of the business use video marketing as a tactic to improve consumer engagement thru share and broadcast in social media. Other than that, people will more enjoy in watching a video rather than referring to book recipe. Once they watched the video, those who are interested will go visit MILKMAID website as shown in above and search for the recipe. 

NESTLÉ Invest 80 Million Euros in the Netherlands

Nestle is investing over 80 million CHF to expand its infant nutrition factory at Nunspeet, Netherlands. Nunspeet has been the home of the Nestle infant nutrition factory since 1895. The fully expanded site will be operational in 2017.

Through this news, we know that factory in Nunspeet will be expanded with an innovative technical installation for the production of Infant Specialities. The nutrition range has been developed for babies with protein allergies which help future mother take care their baby easily due to the food allergies in babies has reached 10% in some regions. More employment will be create which provide a job opportunity to people who are interested working in Nestle. 

Nestlé delivers year-on-year growth for FY2015 despite tough environment

There are strong investments in marketing and promotional activities such as create campaigns and new launched products which help Nestle continued to deliver growth for its financial year ended 31 December 2015 amidst a challenging economic climate.

Through the press release, it is a great way to let consumers and investors know that Nestle are pleased to have begun the financial year by maintaining their growth momentum. Besides, they also mentioned that they are well-prepared to accept all the challenges that might face in 2016 and continually invest into their future. Through it, this might attract more investors to come in which might help them for their financial part. 

Nestlé Malaysia Named Top 3 Most Attractive Employers in Malaysia!

Nestlé Malaysia was recently voted one of top three most attractive employers at the Randstad Award 2016. The Company was awarded with an attractiveness score of 64.35%.

This would help Nestle to attract more employees especially for college graduates to join their company. As Nestle continue to grow, it is better that gain the awards for being such a great workplace. Most of the employees want to be enjoy in their jobs, as well as get as much as coverage from company. They would also do some survey regarding on the company before they start apply job in the future. 

Nestle Quality Management System

                                             

Nestle are always concerned regarding on the quality assurance and safety of products by using Nestle Quality Management System. Quality is built in during the product development according to the requirements of consumers and followed by food safety and regulatory requirements by apply internationally recognized Good Manufacturing Practices (GMP) and HACCP (Hazard Analysis and Critical Control Point). 

I think that this would be very effective by helping them built trust among the consumers, compete with global competitors and gain a zero-defect in their company. They are using multi-colour and images for their pins posts to attract readers view. Colour is powerful and was definitely grabbing world wide attention. It can help in changing our mood and state of mind while reading the post.